Location: Remote (U.S.) with limited travel as needed
Role Overview
- Lead all marketing activities for TREND as it integrates and relaunches within TMP.
- Initially focused heavily on TREND; support other TMP initiatives as capacity allows.
- Hands-on, broad role: own end-to-end digital marketing execution + contribute to product development, promotional strategy, forecasting, and customer-specific programs.
- Startup-like environment: evolving priorities and “other duties as assigned.”
- TREND = heritage brand with strong IP and growth potential. Role drives revenue, rebuilds momentum, and builds scalable marketing systems. Key contributor to TMP marketing capability.
Primary Responsibilities
Digital & Performance Marketing (Core)
- Own and execute all TREND digital marketing:
- Social media (Instagram, Facebook, TikTok, YouTube, emerging platforms)
- Influencer marketing & creator partnerships
- Email marketing & CRM programs
- Paid media (Meta, Google, Amazon Advertising)
- Website & Shopify marketing initiatives
- Plan content calendars, campaign cadence, launch timelines
- Monitor metrics, analyze results, optimize for revenue growth
- Use analytics (Google Analytics, platform dashboards, Shopify data)
- Leverage AI and automation for efficiency and insights
Brand, Content & Creative Execution
- Develop brand-aligned concepts for launches, promotions, seasonal campaigns
- Collaborate with design resources for digital/promotional assets
- Create/edit content (graphics, short-form video, photography, copy)
- Maintain consistent brand voice and visual identity
Product, Promotion & Customer Support
- Provide market feedback, competitive insights, customer sentiment for product design/development
- Support major B2B/wholesale customer promotions
- Limited customer interaction for research, sales support, campaign alignment
- Assist sales/business development with materials and insights
Forecasting & Business Collaboration
- Contribute demand forecasting inputs (campaign plans, seasonality, historical performance)
- Coordinate with sales, product, finance
- Align marketing with inventory and promotional planning
TMP Marketing Support (Secondary)
- Support other TMP initiatives/clients as assigned
- Share best practices, tools, processes across TMP marketing
Qualifications & Experience
- Bachelor’s in Marketing, Communications, Business or equivalent experience
- 5+ years hands-on marketing, strong digital focus
- Proven B2C/B2B revenue-driving programs
- Experience with:
- Social media & influencer marketing
- Email platforms (e.g., Mailchimp)
- Paid ads (Meta, Google, Amazon)
- Shopify or similar eCommerce
- Strong project management, multitasking
- Comfort with modern tools, SaaS, AI workflows
- Excellent written/visual communication
- Self-directed, adaptable, fast-moving/lean environment
Working Style & Expectations
- Highly organized, execution-focused, detail-oriented
- Comfortable wearing multiple hats, shifting priorities
- Collaborative across sales, product, finance, leadership
- Ownership and accountability for outcomes
- Remote-friendly; occasional travel for planning/events
Exhibit company core values:
- We are Client Focused
- We Do Whatever It Takes
- We are Problem Solvers
- We are Candid & Respectful
- We Succeed as a Team
- We Aim to Grow
- We Believe Fun Matters