A Launch For Champions:
Deploying a High-profile Ecommerce Pop-up Shop in Less than a Week
Project Challenge
Kellogg, a global leader in consumer packaged goods and trusted household brands, partnered with Western Michigan University’s Athletic Department to commemorate the hockey team’s recent national championship. The concept was to create a limited time, co-branded Frosted Flakes cereal box. This campaign captured a unique cultural moment in Michigan, reinforcing Kellogg’s deep regional ties and brand relevance.
Because the campaign relied on the championship buzz, success depended on the pop-up shop being developed and live within a one-week timeframe to maximize cultural relevance.. Kellogg needed a single partner capable of managing e-commerce strategy, marketing, fulfillment, and customer care seamlessly while having the agility to deliver quick turnaround times. The success of this project demanded flawless execution under significant time pressure.
Project Approach and Results
To meet Kellogg’s ambitious deadline, TMP immediately mobilized its full-service e-commerce team. TMP adopted an integrated, agile approach, overseeing every component of the project in parallel to ensure speed and alignment. Within days, the team:
- Designed and launched a custom landing page and digital banners that captured the excitement surrounding the championship.
- Coordinated the rapid production and warehousing of the limited-edition cereal boxes.
- Deployed a digital marketing strategy with targeted SEO and a segmented email campaign to drive immediate traffic.
- Established a synchronized process for inventory, fulfillment, and customer service to handle the expected surge in orders.
This consolidated approach eliminated the delays of working with multiple vendors and ensured a flawless customer experience from purchase to delivery. The campaign reinforced Kellogg’s deep West Michigan identity. Celebrating WMU’s spectacular championship season sparked immediate buzz online, drawing praise from alumni and Bronco fans.
By unifying strategy, execution, and fulfillment under one roof, TMP enabled Kellogg’s to meet demand seamlessly and capture the championship moment, proving the value of a single-source partner for high-profile, time-sensitive launches.
